The Hang Seng University of Hong Kong (HSUHK) is a non-profit private liberal-arts-oriented university with six Schools (Business, Communication, Decision Sciences, Humanities and Social Science, Translation and Foreign Languages, and Transdisciplinary Studies), and around 9,000 full-time undergraduate and postgraduate students.  With its unique “Liberal + Professional” education model, HSUHK nurtures caring professionals with a global vision and responsible leadership.

Aspiring to be a leading private university in the region, HSUHK prioritises stellar undergraduate education and research informed postgraduate education, supported by excellent student learning experience, impactful research and purposeful engagement.  HSUHK places strategic importance on regional engagement and international partnership, which create a productive learning and research environment for students and scholars working creatively and innovatively with a strong interdisciplinary orientation. 

HSUHK has earned various international recognitions.  In the AppliedEdu’s ALL ASIA Private University Ranking 2026, it secured 7^th place across China.  HSUHK ranked 23^rd in both Business and Management and Economics and Finance and 24^th in Social Sciences and Humanities among this region’s top universities in the Research.com Top Universities and Top Scientists Rankings 2026.  The MSc in Global Supply Chain Management programme achieved 10^th place in China and 19^th place in Asia in the QS International Trade Rankings 2026.  Additionally, HSUHK’s School of Business obtained AACSB International accreditation in 2023, a mark of excellence held by only 6% of the world’s leading business schools.  HSUHK was also ranked among the top 200 worldwide on “Quality Education” and “Decent Work and Economic Growth” in the Times Higher Education University Impact Rankings 2021. 

The University now invites applications for the following position:

The School of Communication at HSUHK is seeking applications for the position of Associate Professor (Practice).  This role provides an exciting opportunity for a seasoned professional to contribute to the School's excellence in teaching, industry collaboration, and innovation in communication and cultural education. The successful candidate will play a critical role in enhancing the practical relevance of courses, integrating cutting-edge AI technologies into the curriculum, and fostering strong engagement between academia and industry.

The selected candidate is expected to:

• deliver High-Quality and Innovative Instruction in practice-oriented modules such as Introduction to Corporate Communication, Corporate Communication Practicum, Arts and Cultural Festival Promotion, Communication for Cultural Tourism, Public Relations Practices in Arts and Culture Industries, and modules incorporating AI-driven media strategies and tools;
• mentor and coach student teams to participate in local, regional, and international competitions (e.g., PR, advertising, brand design, and AI applications), driving excellence and building a track record of award-winning student projects;
• translate practical market insights into tertiary-level modules, connect the university with key industry partners, actively facilitate high-impact industry collaboration projects, and secure student internship opportunities;
• provide leadership in programme development, management, quality assurance, curriculum design, and accreditation activities; and
• spearhead the integration of generative AI, digital tools, and emerging communication technologies into practical teaching and student learning activities.

• hold a doctoral degree in Corporate Communication, Event Management, Art and Culture Communication/Campaigns, Exhibition Management, Tourism, AI Design and Application, or a closely related discipline;
• possess at least 10 years of relevant professional experience, showing a deep understanding of both market/industry dynamics and higher education environments;
• demonstrate extensive experience and deep expertise in AI tools, generative AI applications, and digital technologies within the communication, PR, or creative industries;
• possess a proven track record of guiding students to achieve outstanding results/awards in professional or academic competitions;
• demonstrate robust industry connections and a strong network across media, PR, cultural, and communication sectors in Hong Kong, the Greater Bay Area (GBA), and mainland China, with a successful record of facilitating industry-academia collaborations;
• have a strong track record of practice-oriented teaching at the tertiary level;
• have a proven track record of programme leadership and academic administration; and
• have a good command of written and spoken English and Chinese (Cantonese and Putonghua).